It’s no secret that hiring managers rely on LinkedIn as a major recruiting tool. Current statistics indicate that 95% of today’s recruiters use LinkedIn to search for candidates, according to a socialtalent article posted by Siofra Pratt. It’s not enough to simply have a LinkedIn profile – you need to proactively manage your LinkedIn content to show up on recruiters’ radar screens. Below are 3 simple tips to keep in mind to help maximize your LinkedIn presence.
Tip #1: Complete your profile!
The more complete your LinkedIn profile is, the higher the odds that you’ll be found and contacted for a role that could turn out to be your dream job. Recruiters want to know the areas in which you excel, the companies you’ve worked for and highlights of your achievements, and what you’re most known for. Invest the time to fill out all sections in your profile. LinkedIn will help guide you in your efforts by measuring your ‘profile strength’ as you manage and update your content.
Tip #2: Create a Compelling Headline
Your LinkedIn headline is one of the most important parts of your profile. Instead of using your specific job title, get creative and show your expertise. You have 120 characters to make an impact. If you’re currently looking for a new role, this is where a compelling LinkedIn headline can help you attract attention. Identify your difference and incorporate it in a unique caption.
Tip #3: Create a Personalized LinkedIn URL
Get rid of the cumbersome combination of numbers and characters that LinkedIn automatically assigns when you become a member. You’ll be including your URL on your resume and other career documents, and no one wants to see a jumbled mess. A new URL is simple to create, too. In the ‘Edit Profile’ screen, you’ll see your current URL link under your photo. Click the ‘Settings’ icon next to your URL. In the section on the right, ‘Your Public Profile URL,’ click the ‘Edit’ icon and create your new custom URL. It’s that simple! Ideally, you want your URL to contain your first and last name in some combination (linkedin.com/in/yourname).
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