LinkedIn is the world’s largest professional network – with more than 400 million users accessing this networking and recruiting platform. It’s no secret that hiring managers all over the world are tapping into social media as a crucial component of the recruiting process. In an Adweek report by Kimberlee Morrison, it was revealed that 92% of recruiters surveyed in Recruiter Nation Survey 2015 are using social media as a hiring tool, with 87 percent utilizing LinkedIn, the largest global candidate database, to identify high-quality professionals.
When developing your LinkedIn profile, one of the most important efforts you can make is to use the LinkedIn summary section to tell a compelling career story. To make the most of the 2,000 characters LinkedIn allows in the summary section, write in the first person to tell your unique story – conveying who you are, what you do and the value you offer. This is your prime opportunity to showcase your expertise and accomplishments – not job responsibilities – and you want to make the most of this prominently featured LinkedIn section to pique hiring managers’ interest. The importance of crafting a well-branded, well-written, LinkedIn summary can’t be overstated.
If you’re ready to create a LinkedIn profile that gets the attention of hiring managers and sets you apart, contact San Francisco-based, top professional resume and LinkedIn profile writer, Robin Kelley, to schedule a complimentary call.